Ted talks ricardo semler biography
Ricardo semler semco.
Ricardo Semler is not your typical CEO. Known for his radical, unconventional management style, he turned Semco, a Brazilian industrial conglomerate, into a global case study in employee empowerment and self-management.
Ted talks ricardo semler biography
Thirty years ago (yes 30!), I had the good fortune to be in the audience when Ricardo Selmer spoke at the IPD annual business conference. He spoke without notes or props of any kind and was totally mesmerising, both through his delivery and the story he told.
The story of his radical and maverick approach at industrial democracy or, to my mind, devolved decision-making and its profound effect on his life and business became a business best seller - which I heartily recommend.
But the message seems as compelling, urgent, and radical to me today as it did then.
Semler took over Semco in 1978 at the age of 21. The company was facing financial difficulties and a disgruntled workforce.
Instead of implementing traditional top-down management, Semler decided to ex